Are you creating Opportunity?

"

What can the Mars rover, Opportunity, teach you about creating content?

I was listening to the CBC Radio One’s The Current about a mars rover called Opportunity. Opportunity was launched in 2003 and was created to last for 90 days. Unexpectedly,  she lasted 15 years! A new documentary places the spotlight on Opportunity called Good Night Oppy.

Creating content can reap unknown rewards

What if you have an idea to create a piece of content? Just the spark of inspiration? At first you think YES! That is a great idea and then the ‘ya, buts’ come into play. Ya, but who will listen to it, read it, buy it… What if, though, you followed the creative spark and made the audio recording, ebook, blog post or vlog post? What if you created this thing and it reaped benefits for 15 years? The engineers working on the Opportunity launch were hoping for a successful 90 days. They aimed for 90 days of scientific data from this rover and they got 15 years.

Save your content ideas when they happen

If you have a smart phone, you have a note taking app in your pocket. Keep a list of ideas. Every time a client asks a question, make a note of it. When you hear a news story that relates to your work, make a note of it. Then create your ” 90 day thing” and then keep on doing that. You don’t know where it will go. Create content that answers the questions of your ideal buyer.

Creating content builds your brand, builds SEO and like Opportunity’s solar panels, powers your businesses movement forward.
Do you need help creating blog posts for your business? You can book a free call with me here.

Are you looking for a done-for-you solution?

Attracting new business involves more than spinning up a website.

Build it and they will come, is only for the movies so I developed a unique system that addresses the main pillars of business growth from lead generation to client retention. I call this the The 5 Star Solution.

Rocket Your Vision

What is The 5 Star Solution? It’s your ultimate done-for-you package, combining a powerful website and effective marketing strategies. No more juggling different pieces of the puzzle; this all-in-one solution will take your practice to new heights.

Are you looking for a website but not sure what you need?

Launchpad was crafted with one goal in mind – to provide you with a secure and robust website that serves as the bedrock for your business. Our service comprises five thoughtfully designed phases, each building upon the other to cater to your evolving needs.

A stage-based website service to build your business online.

How Can I Grow My Business With a Website?

How Can I Grow My Business With a Website?

Many business owners understand the significance of having a website in the current digital era. However, they often feel overwhelmed by the website-building process. Additionally, they may not have a clear understanding of how their business will develop in the...

What the &%$! is Content Anyway?

What the &%$! is Content Anyway?

Have you ever felt confused when they say you have to create content? Imagine you have developed an online  course focused on reducing inflammation and managing stress through holistic nutrition, mindfulness, and lifestyle adjustments. Now, your goal is to attract...

Posting on Social Media is not a Marketing Plan

Posting on Social Media is not a Marketing Plan

Digital Marketing can Feel Overwhelming A lot of small business owners are overwhelmed. They don't even have to say the words. I hear it in the ideas tumbling out of them in our conversations. I feel it in the intensity of what they want to get done.  They want...

Pin It on Pinterest

Share This